Below is an except from Harcourts’ May 2012 External Client Survey Results for Australia and New Zealand.

Australia:

-          When sellers/purchasers were asked for the deciding factors when choosing their Harcourts agent, the answer has remained virtually constant since our surveys commenced in 2009; proving that real estate is a people business,  our clients are primarily choosing Harcourts/their agent because of a personal connection with that agent.

Q6. What were the deciding factor/s when you chose your Harcourts/your agent?

New Zealand:

-          Agents are increasingly presenting auctions as a sales method; in April 2009, only 67.57% of agents presented this to their clients, compared to 82.69% in May 2012.  Of those that were presented Auction as a sales method, 80% rated the presentation as excellent/good.

Q7. Indicate how well the following sales methods were explained to you as marketing options: